Varun Shenoy

What I do

• Marketing strategy & growth: integrated marketing strategy, go-to-market planning, brand positioning, campaign architecture, audience and channel strategy.
• AI for marketing strategy: generative AI, AI-assisted research, insight generation, campaign ideation, content systems, personalisation and workflow design.
• AI-led design & creative development: image and video generation, creative prototyping, prompt systems, rapid concept development, creative automation.
• Digital product & experience development: websites, landing pages, customer journeys, interactive experiences, AI agents, marketing technology, conversion optimisation.
• Performance, search & analytics: Google Ads, Meta Ads, SEO, AEO/GEO, GA4, Looker Studio, funnel analysis, ROAS/CPA/CAC optimisation, A/B testing.
• Content, social & CRM: content strategy, organic/paid social, creator marketing, lifecycle marketing, email, CRM and customer engagement.
• Leadership & commercial management: P&L ownership, new business, budgets, client leadership, partnerships, multidisciplinary team leadership.

Career, in brief

Varun currently leads marketing at Hotel Indigo Adelaide Markets, where he owns brand, digital, performance, content, partnerships, marketing technology and AI-enabled marketing for the hotel - spanning SEO, AEO and GEO, paid media, the guest website and booking journey, and generative-AI-accelerated creative production.

Before that, most of his career sat inside Ogilvy, where he progressed from Client Services Director through Vice President roles in Account Management and, most recently, Innovation Technology. There he became a business lead within Ogilvy's AI-First Creative Technology practice, leading generative AI, AI-content, AI-search and personalisation workstreams for brands including Dabur, KFC India, Thums Up, Mother Dairy, Eicher Motors, Dalmia Cement, Changi Airport, IHG Hotels and Axis Bank, and ran the WPP AI Champions program for North Ogilvy. His Thums Up Believer Bot Social War Room, built for the ICC Cricket World Cup, combined AI and sentiment analysis to run real-time fan engagement at scale.

Earlier, he built his growth-marketing foundations in eCommerce - leading social media and acquisition marketing for BlueStacks and now.gg across 19 international markets, scaling DTC home decor brand Dala Decor to USD 4.2M in annual revenue with 4x traffic growth and a 2.5x lift in conversion rate, and building Shopify DTC businesses for clients across the US, Canada, UAE, Hong Kong and India as Head of Marketing at Visualizers.

Education, certifications & tools

Bachelor of Science, Information Technology - Sikkim Manipal University, India.
Certified: Shopify Partner · Google Ads · Google Analytics (GA4) · AI-Powered Performance Ads (Google) · Content Marketing, SEO & AI Search (Semrush) · Prompt Engineering for Generative AI (Microsoft).

Frequently asked questions

Who is Varun Shenoy?

A Marketing & AI Strategy Leader based in Adelaide, South Australia, with 13+ years of experience building brand, digital and growth strategies across agency and in-house environments.

What is Varun Shenoy's current role?

Marketing Manager at Hotel Indigo Adelaide Markets, owning the end-to-end marketing function including brand, digital, performance, content, partnerships, marketing technology and AI-enabled marketing.

What makes Varun Shenoy an AI marketing specialist?

He combines marketing strategy with hands-on generative AI capability - AI-assisted research, content systems, creative prototyping, AI agents and prompt systems - alongside SEO, AEO and GEO work aimed at visibility across both traditional and AI-driven search.

Where is Varun Shenoy based, and can he work in Australia?

He is based in Adelaide, South Australia, Australia, and holds full Australian working rights.

How can I contact Varun Shenoy?

Email varunshenoyau@gmail.com or connect on LinkedIn.